Create Your Own Online Course

One platform – everything you need, no transaction fees. Oh, and you won’t need a designer, web developer, a psychiatrist and a team of 1,000 nerds.

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You are the best!!! Thank you for keeping my day productive! I am excited to launch on Tuesday and love this theme and the mega help that comes with it!

the problem:

Course Cats (now used by thousands of course creators world-wide) was founded in 2015.  It was born out of, shall we say… a bit of frustration (that’s a nice way of putting it, hah!).

I (and by “I” I mean David Siteman Garland aka DSG… aka co-founder of Course Cats) have been creating and selling online courses for years and have thousands of students all over the world who have done the same via my Create Awesome Online Courses program… but over and over again the same issues come up – or shall we say my students have the same goals with the same (terrible) options.


  1. Is super easy to setup without needing a web developer, a graphic designer, a psychiatrist and a team of 1,000 nerds
  2. Looks freakin’ amazing like you hired a 6-figure branding and design expert
  3. Is ridiculously easy to use (and navigate… no compass needed) for your customers (and yourself)
  4. Integrates with pretty much everything
  5. Can be created from scratch and up quickly without sacrificing 1-4

After years of research, testing and trying everything under the sun, the hunt for the perfect course website seemed impossible (maybe we would find Bigfoot first?).

Why? With WordPress you’re in control and it is highly customizable. It’s your business and you should be in full control, right? Now here is the thing… what I know from personally creating & selling over 6 million dollars in online courses and teaching well over 3,000 people in over a hundred countries sell online courses is that the best solution for your online course website is WordPress. It’s what I use and so do my most successful students.

Plus you shouldn’t have to pay transaction fees (keep every dollar you earn from your course) or pay more as you get more customers (ridiculous) and with WordPress you can easily integrate with other software you are using (i.e. your autoresponder).

your Options Before Course Cats:

1. 3rd party “course platforms”
  • Often super expensive (and the more customers you have the more expensive it gets…yikes)
  • Inflexible
  • Transaction fees? Um no thanks!
  • Poor design
  • Lack of integrations (hard to work with other pieces of software you are using)
2. Cheap-O WordPress templates
  • Many require you to be an expert designer or programmer otherwise the site will look absolutely terrible (and awful instructions).
  • Many are impossible to integrate things like your payment processor and ways to protect your content.
  • Most are absolutely brutal to navigate. Meaning, they aren’t user friendly…and, quite frankly look terrible.
3. Hire a designer, developer or marketing agency
  • Huge fees well over $5,000+ (and well-earned as it takes work but huge)
  • Long lead times…weeks, months, many months. Ain’t nobody have time for that (and lord forbid you want to change anything…the waiting continues!)
  • Ongoing fees (want to change the color to purple? Add a page? Bling bling.)

What ends up happening?

You either spend an arm and a leg on a designer and developer… and lord knows how long that will take to get done (and what about future changes? You will have to pay for those as well).


You hack together your own WordPress theme, try integrating all kinds of stuff, try to make it look non-crappy… and then get frustrated and give up.


You go for a 3rd party course platform but end up paying through the roof (and have zero flexibility).


Well, fret no more my friend because Course Cats is here (with thousands of happy course kittens all over the world who have created amazing course websites with Course Cats on every topic under the sun from bathroom repair to baby sleep training).

The Solution: Course Cats

A little secret. I’m by no means a techie. I have no idea how to code anything except my alarm code.

So, in the past to get something like Course Cats for my online courses, I had to hire Brad.

Brad has been my web developer for over five years. His work is epic and it isn’t cheap.

I came up with the wild idea, what if I kidnapped my developer Brad for you?

And what if Brad could create something amazing for you that takes away all those annoying WordPress frustrations and is super affordable (as opposed to hiring him for at least $5,000 or more)?

Meaning, something that…

Looks Beautiful.  A responsive design that looks great and allows you to add their own copy, photography and colors to give it a personalized feel without needing to know anything about web design or development. Designed specifically for people who want an online course, which includes a very customizable sales page and a custom design for modules and bonuses.

You Can Easily Do-It-Yourself.  A step-by-step guide (complete with videos) that walk you through EXACTLY how to use the responsive theme, add your sales page and course modules/bonuses, and integrate with a membership plugin so you can accept payments and manage your customers.

Easy To Navigate For You & Your Customers.  Put away the compass and no need to hire the ghost of Magellan. Course Cats is designed to make it super simple for customers to access course material. There’s nothing more frustrating than buying a digital product or online course and not being able to access the material you purchased. We’ve designed this so the back-end is super easy to add modules/bonuses to (easy for you) and the front-end is just as simple for users to navigate(your customers).

And that’s exactly what Course Cats is. Think of it as an amazing, customizable course website in a box for WordPress.

Course Cats is an awesome, easy solution for creating your online courses. I have tried several different platforms and this was the simplest AND most beautiful! For someone like me who is super picky about my content presentation, I absolutely loved the way my course turned out! I can’t wait to create my next course!

– Christine Elle, Hollywood, California USA

What can I do with it?

Create Sales Pages

Course Cats sales pages are high-converting, easily-customizable and will not only look “on brand,” but bring in those happy customers.  We dare you to find a sales page that looks better and is as easy to setup!

Create Landing Pages

Offer a free download, webinar or mini-course to get visitors on to your mailing list. After analyzing hundreds of thousands of our analytics for courses we’ve created in the past, we’ve designed our Course Cats landing page templates to get you the highest conversion possible.

Create a Video Series

Build anticipation for the sale!  Get visitors to opt-in for a video series and at the end of the 3-part, 4-part (whatever-part), send them to your sales page!  It’s a method we’ve followed ourselves to increase our sales.

Create Courses

Each course can include lessons, workshops and bonuses (oh, and you can call them whatever you want!).  Add videos, as much text as you’d like and downloads, such as PDFs, PowerPoints, whatever you want!  We provide the amazing design, you simply add as much content as you want!

Sell Your Courses

Once you create your online course(s), we’ll show you how to connect to a WordPress membership plugin so you can a) protect your content and b) get paid.  Once this is setup, you can forget about it and focus on creating your content and selling your course to more and more people!

NO Transaction Fees

What’s the deal with all of these other online course platforms taking a cut of your earnings?  Well… it does sound pretty great (for them!).  We do not take a transaction fee.  Keep your money, you’ve earned it.

And of course, there’s more…
You also get a drop-dead gorgeous default page template, access to hours of in-depth video training & unlimited support to help you get set up the way YOU want, as quickly as possible – often in less than 24 hours.

NEW (as of 2018) – Full Blog Functionality!  You can now also easily add a blog to your course site so you don’t have to have multiple sites.

Is this for me?

If you answer YES to any of these examples below, then this is absolutely for you.

  • The Do-It-Yourselfer.  You are ready to follow along with our guide and videos and get your course up.
  • The Outsourcer.  You have someone you want to hand this off to and they can set it up for you (it’s so easy to setup it can be anyone from a VA or that techie cousin you give little projects to).
  • The Impatient (Aren’t We All!).  You don’t want to wait weeks and weeks for a developer to get back to you. You want to get going on this NOW.

I was able to get my course up and running in one weekend. Made my first sale that next Monday so when I say it’s easy… it’s freak’n easy.

– Tamiko Kelly, Austin, Texas USA

What’s Next?

If you wanted to hire Brad to create a custom WordPress course website just like Course Cats, it would cost AT LEAST $5,000 and his schedule is so crazy who knows how long it would take (and he rarely accepts new clients!).

And that doesn’t include if you wanted any additional changes down the road, landing pages or anything like that. Bottom line is it can add up quickly (and take a long time).

We wanted to make this no-brainer affordable for you because we love you like… um… well, we love you.

In all seriousness, we wanted to make this affordable because we didn’t want an amazing WordPress course site to be limited just to people who could afford paying big ticket prices!

So we are doing something pretty freakin’ cool. Instead of charging an arm and leg (and transaction fees) like others out there… we are going to GIVE YOU Course Cats for 14 days 100% free.

Yup. That’s right. Not a typo. 14 days free. ALL the features. You can create your entire course website, free video series, opt in pages, sales pages, everything… free.

And then after 14 days you will will have two affordable plans – a monthly or a yearly payment option (you choose which one you want when you sign up for your free trial…you can always change it later if you decide to switch).

Cancel anytime.

You will get unlimited support and you can easily change your site around anytime with a few clicks of the button (no need to pay a designer or developer… boom).

Now you might be thinking to yourself… why the heck would we GIVE YOU Course Cats for two weeks… free? Have we lost our minds? Maybe a little but here is the thing, we know Course Cats is the best software out there for your course website and we want to prove it to you. And we know if you love it you will be addicted like a cat on catnip (in a good way), eliminate that techno-stress and have an incredibly amazing course website and will become a loyal course kitten (Course Cats customer). And if not, we don’t deserve your money. Plain and simple.

Think of how many months and/or years it would take to equal what you’d pay a pro to do this! Ridiculous. Zero-risk 14 day free trial and then you pay monthly or yearly (no long term contracts cancel anytime).

If you want to own your own site (rather than renting – i.e. paying huge transaction fees) and you don’t have a ton of tech skills, then I highly recommend Course Cats!

– Jimmie Jayes, Chilliwack, BC, Canada


Does Course Cats charge transaction fees?

NO!  Most online course companies charge transaction fees, which can lead to HUNDREDS of dollars per month.  Not Course Cats. We don’t believe we should get a big cut, small cut, or ANY cut of your sales as you get more successful, so we stick to straightforward, predictable pricing with zero hidden fees.

Do I have to sign a long contract or anything?

Ab-so-lutely NOT. With the monthly option, you pay every month. For the yearly – pay per year.  No long term contracts, simple as that.

What other tech will I need to go with Course Cats?

You’ll need the following to make your online course a success (and don’t worry, we cover how to integrate all of this with Course Cats in our step-by-step tutorials):

  • Domain + Web Hosting + SSL Certificate + WordPress
  • Payment Processor (e.g. Stripe or PayPal)
  • Membership Plugin (to protect your content)
Why doesn't Course Cats come with web hosting like Teachable?

​To be honest, we’ve gone back and forth on the hosting thing (including hosting within our packages or not including it), but we always end up deciding to not include it.  Here’s why…

While it is of course nice to sign up for an “all-in-one” platform that includes hosting so you can just dive in and get started, it comes at a cost.  In fact, it comes at a huge cost – both monetarily and in overall control of your customer data as well as your content.  With a service like Teachable, you’re not only paying huge monthly fees, you’re also placing your customers and your content into a proprietary database – i.e. you don’t have full control over your customers and your content.  Because WordPress is an open-source platform, the code base is not proprietary.  This means you host your own site on a web host like GoDaddy, WP Engine, Bluehost, Host Gator, etc. and pay for exactly what you need ($5/month for example if you’re just starting or pay for more bandwidth if you have a higher traffic site).  By hosting your own site, you (not us or anyone else) has full control of your content and your customers info.  If you decide to up and move from Course Cats to another platform, you can simply take this info with you.  An added bonus to using an open source software like WordPress is that not only can you use our gorgeous theme, but you can add other cool tech (plugins) that people make (and are in many cases free).

Long story short, it’s a much better long-term business decision to host your own website because you’ll have full control over your customers and your content.  Plus, WordPress is free and Course Cats does not charge crazy huge monthly fees.  If this super long answer doesn’t make sense, please don’t hesitate to ask our support team for clarification.

How many sites can I use the Course Cats theme on?

Each license is good for one domain (e.g.  We’ll give you a special 20% off coupon for each additional license that you need, just reach out to our support team when that time comes.

What's the difference between Course Cats and Conversion Cats?

Both themes now have a blog option, but the main difference is that Course Cats is meant for people who want to sell online courses while Conversion Cats has more options for growing your email lists.  Conversion Cats is a great option if you want to keep your blog (i.e. free content site) on a separate domain from where you sell your courses.

Who owns my content?

You do! You own all your stuff. Your videos, your PDFs, all your content… and your little dog too.

I have a question, who should I contact?

No problem.  Jump over to our help page and send our support team a question or two, we’d love to help.

Can I try Course Cats for free?

Uh, yes.  Jump over to the plans & pricing page to start your free trial.